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Barbara's latest chapter unfolds at a leading sonic branding agency, where she played a pivotal role in the foundation of a new Marketing & Communications department. She's worked with brands like Bacardí, Mastercard, Mercedes-Benz, DocuSign, Elica, Zurich Insurance, Share Now, Kraft Heinz, Avocados from Mexico, Landor, and WPP to name a few.
In 2019, Barbara channeled her creative energies to launching "Work In Progress," her own podcast. This passion project features interviews with remarkable individuals from all walks of life, each episode is a testament to the diverse stories that shape our society. As Barbara continues to evolve professionally, her commitment to the power of storytelling remains unwavering, driving her to create meaningful and impactful narratives that transcend borders, languages, and culture. She’s fluent in Spanish and English, conversational in German, and available for assignments.
She received her Bachelor of Arts in Broadcast & Digital Journalism from the University of Southern California with a minor in Spanish in May 2017. As a student, Barbara roamed the globe, reporting from the U.S.-Mexico border to the historic landscapes of Greece. She's worked in both local and network news with Univision and ABC News. Afterwards, she freelanced with NPR, The New York Times, VICE, HyperAllergic, The Mujerista, NAHJ's palabra, and We are Mitú.
Barbara Estrada is a freelance writer, journalist, and digital marketer. What's her story? The vibrant sounds, rhythmic music, and unique characters of Miami is the city that raised her. Barbara's Cuban heritage has been her compass and beacon of inspiration. Her journey has led her from the charming Dutch streets of Amsterdam to the Basque regions of Bilbao, with Spain, The Netherlands, and Germany all becoming home along the way.
Meet Barbara
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou
